Why Fable?

Fable aims to integrate succulents into young adult's daily lives. By providing a calm and encouraging atmosphere, we aim to create a community that fosters focus, clarity, and one’s well being.

As a company that emphasizes the importance of mental health, Fable is dedicated to using creativity and personalization to promote healthy ways to better one’s mental health. By offering customizable products, we allow customers to exercise their creativity through putting together their own succulent that satisfies their personal preferences.

Departments:

Chiefs

Peter Xie

CEO

Adam Ruiz

CPO

Ethan Kang

CFO

Kayla Johnson

CMO

Human Resources

Kuba Clemons

Director of HR

Rachel Yu

HR Specialist

Esther Yu

HR Specialist

Chaslyn Bradford

HR Specialist

Isabella Mulican

Newsletter Editor

Sales

Logan Vargas

Director of Sales

Treyton Freking

Sales Specialist

Zachary Lee

Sales Specialist

Diego Loera

Sales Specialist

Operations

Joel Kim

Director of Operations

Toby Gu

Operations Specialist

Anica Ngu

Operations Specialist

Abbey Montgomery

Sustainability Specialist

Finance

Eden Kim

Director of Finance

Miles Woo

Finance Specialist

Lindsay Zhu

Finance Specialist

Peter Chen

Finance Specialist

Audrey Zheng

Finance Specialist

Marketing

Nico Watford-Edelson

Director of Marketing

Laura Whang

Director of Marketing

Abby Lee

Marketing Specialist

Danielle Bass

Marketing Specialist

Ellis Kim

Marketing Specialist

Natalia Rodak

Social Media Manager

Nathan Greene

Videographer

Technology

Ryan Wong

Director of Tech

Doreen Hu

Tech Specialist

Hayim Ra

Tech Specialist

Chloe Kwon

Tech Specialist

Daniel Gutierrez

Tech Specialist